Experience
When it comes to insights
discovery, planning, training and trouble-shooting,
my experience isn't limited to one
or two industries.
For over 20 years I've provided key business
insights into brands, consumers, markets,
competitors and strategies throughout a huge
range of challenges
and sectors. So
there's a very good chance I've tackled the
business issues you are facing right now.
Brands
/ New products
|
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Communications
|
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Grow
/ relaunch core brands
-
Innovation
and new launches
-
Brand
health, positioning and strategy
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Packaging,
pricing and product testing
-
Volume
projections
-
Category
management
-
Trade
sector strategies
|
-
Advertising
and communication development
-
Proposition,
concept and creative evaluation
-
Merchandising
and promotions evaluation
-
Return
on investment / modelling / econometrics
|
|
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Consumers
|
|
Organisation / strategy
|
-
Consumer
closeness
- Market segmentation
-
Customer
satisfaction
-
Shopper
understanding
-
Trend
reviews
|
|
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Reduce
timelines and costs
-
Strategy
and portfolio planning
-
Team
development and training
-
Mergers
and acquisitions
- Competitor understanding
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