Gaye Myatt Fresh Insights



When it comes to insights discovery, planning, training and trouble-shooting, my experience isn't limited to one or two industries.

For over 20 years I've provided key business insights into brands, consumers, markets, competitors and strategies throughout a huge range of challenges and sectors. So there's a very good chance I've tackled the business issues you are facing right now.

Brands / New products
  • Grow / relaunch core brands
  • Innovation and new launches
  • Brand health, positioning and strategy
  • Packaging, pricing and product testing
  • Volume projections
  • Category management
  • Trade sector strategies
  • Advertising and communication development
  • Proposition, concept and creative evaluation
  • Merchandising and promotions evaluation
  • Return on investment / modelling / econometrics

Organisation / strategy
  • Consumer closeness
  • Market segmentation
  • Customer satisfaction
  • Shopper understanding
  • Trend reviews
  • Reduce timelines and costs
  • Strategy and portfolio planning
  • Team development and training
  • Mergers and acquisitions
  • Competitor understanding

Get to the bottom of your research and gain the business insights you need in order to grow your business. Read these Case Studies or simply get in touch.

Copyright Gaye Myatt 2009