has provided insight and inspiration across
a wide spectrum of private and public sector
Oxford Strategic Marketing
I've worked across a huge
number of projects over the last 20 years.
These Case Studies outlined a few of the many
successes I've achieved during that time.
I hope these illustrate what I can bring to
your company, project and team. Confidentiality
agreements and NDAs mean I cannot list many
clients, and the nature of the project.
- Breakthrough European launch
Design and manage research programme for
the European launch of alli, the first
licensed over-the-counter medicine for
planning workshop and research process.
and managed consumer
and professional audience research
on segmentation, advertising, pack, pricing
and web communication.
Optimised launch mix for Europe.
and Ribena - Strategies for business growth
Grow market share for Lucozade and Ribena
in Out-of-Home trade sectors.
shopper research and category segmentations
to identify opportunities.
market insights with sales team
to develop an entry strategy with
Doubled Out-of-Home share, generating
£180m sales over five years.
Generate global proposition for leading
100+ reports to create Insights
Global proposition approved as springboard
understanding for growth alliances
Identify growth opportunities in European
non-alcoholic drinks landscape.
key trends and players.
used to prioritise gaps and targets.
Joint venture to enter emerging sector.
Understand success of advertising in Europe
for well-known toiletries brand.
drivers and barriers with key stakeholders
diverse research reports.
Identified new opportunities for media
and new launch strategies.
ideas for innovation
Identify innovation opportunities for
competitive financial services sector.
new desk research with existing
research to identify innovation
platforms and themes.
cross-functional workshops to generate
and prioritise ideas.
Ideas incorporated in innovation pipeline.
Identify most challenging propositions
for parents and youth awareness campaign.
new research approach
New propositions incorporated in communications
Increase consumer understanding among
Marketing, Sales and R&D teams.
Consumer Closeness training programme.
learned how best to immerse themselves
directly in their consumers' worlds.
Teams more energised about consumers.
Closeness is now a regular element in
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