"Gaye
has provided insight and inspiration across
a wide spectrum of private and public sector
issues"
Jonathan Turner,
Managing Director,
Oxford Strategic Marketing
Case
Studies
I've worked across a huge
number of projects over the last 20 years.
These Case Studies outlined a few of the many
successes I've achieved during that time.
I hope these illustrate what I can bring to
your company, project and team. Confidentiality
agreements and NDAs mean I cannot list many
clients, and the nature of the project.
alli
- Breakthrough European launch
Challenge
Design and manage research programme for
the European launch of alli, the first
licensed over-the-counter medicine for
weight control.
Action
Led
planning workshop and research process.
Planned
and managed consumer
and professional audience research
on segmentation, advertising, pack, pricing
and web communication.
Result
Optimised launch mix for Europe.
Lucozade
and Ribena - Strategies for business growth
Challenge
Grow market share for Lucozade and Ribena
in Out-of-Home trade sectors.
Action
Introduced
shopper research and category segmentations
to identify opportunities.
Used
market insights with sales team
to develop an entry strategy with
retailers.
Result
Doubled Out-of-Home share, generating
£180m sales over five years.
Global
positioning opportunity
Challenge
Generate global proposition for leading
confectionery brand
Action
Reviewed
100+ reports to create Insights
Learning Log.
Facilitated
cross-functional workshop.
Result
Global proposition approved as springboard
for innovation
Market
understanding for growth alliances
Challenge
Identify growth opportunities in European
non-alcoholic drinks landscape.
Action
Reviewed
key trends and players.
Insights
used to prioritise gaps and targets.
Result
Joint venture to enter emerging sector.
More
impactful advertising
Challenge
Understand success of advertising in Europe
for well-known toiletries brand.
Action
Brainstormed
drivers and barriers with key stakeholders
Reviewed
diverse research reports.
Result
Identified new opportunities for media
and new launch strategies.
Generate
ideas for innovation
Challenge
Identify innovation opportunities for
competitive financial services sector.
Action
Blended
new desk research with existing
research to identify innovation
platforms and themes.
Facilitated
cross-functional workshops to generate
and prioritise ideas.
Result
Ideas incorporated in innovation pipeline.
New
proposition development
Challenge
Identify most challenging propositions
for parents and youth awareness campaign.
Action
Instigated
new research approach
Generated
propositions
Result
New propositions incorporated in communications
strategy.
Improve
team skills
Challenge
Increase consumer understanding among
Marketing, Sales and R&D teams.
Action
Delivered
Consumer Closeness training programme.
Teams
learned how best to immerse themselves
directly in their consumers' worlds.
Result
Teams more energised about consumers.
Closeness is now a regular element in
personal objectives.
To gain the market insights
you need in order to build your business,
please get in touch
today.
